Good For The Environment, Good For You
When considering opening a business, most people think about profits. However in today’s world, more and more business owners are considering what they can do to go green!Green business is defined as an enterprise that has minimal negative impact on the global …
Marketing Technologies You Can’t Live Without
Marketing technology is an essential part of the marketing mix. To understand fully the implementations of various technology platforms, is hard and near impossible for most fulltime marketing managers navigating today’s competitive landscape. This week, we have been completing our yearly in-depth …
Does Your Landing Page Pass The “Beer Test?”
First things first… I am not a designer, I am a marketer. However, I know a few things about landing pages from practice and reading, a ton. Everyone has heard the idea of Keep It Simple Stupid. It is so important with …
Why Marketers Need Millennials More Than Ever
In case you have been living under a rock, the “millennial generation” is adults that age from 18 to 34 years old. This generation has been causing a lot of chaos for marketers and brands alike. With a generation so connected to …
Why Your E-Newsletter Failed
How many times a day do you get an email and move it straight to trash before even opening it? We are all guilty of this action because we receive hundreds of “spam” emails everyday. They are trying to captivate us with: …
Digital vs Traditional Marketing; End The War
As digital marketing continues to grow, we've seen far too much politics in the marketing landscape.Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.These headlines …
New Update? No Problem. Here’s How To Market Your Business Effectively
On March 15th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalized newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the …
Too Many Options=Bad UX
Hick’s Law points out that increasing the number of choices will increase the decision time logarithmically. Ok... that sounds complicated, but it’s not. Simply, if you give your users too many choices they often won’t make a decision. We’ve all seen the …
The Madness of Marketing
The madness is in full swing. Every year during March and April the March Madness NCAA Basketball Tournament is watched admittedly by millions. Since 1939 this popular tournament has gained momentum without turning back. The NCAA, a non- profit organization, has mastered …
How To Create An About Page That Stands Out
Writing copy for an about page can feel a little awkward especially if you happen to be writing about yourself. It can feel like bragging but remember most people are reading your about page to learn about you. They want to know …
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