Want To Gain a New Perspective on Marketing?
Working in marketing requires you to be on your toes and knowledgeable about different subjects and ideas. Dr. Seuss once wrote, “The more that you read, the more things you will know.” Reading a book allows you to get a crash course …
How To Write An Effective Elevator Pitch
Writing your elevator pitch can be intimidating. Trying to cram everything about your brand, what you do, why you do it, and how it can help people into 30 seconds is daunting. Don’t worry, it’s completely possible.The basic structure is pretty easy …
Can You Explain Your Business To A 6 Year Old?
Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.” If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how …
The Modern Day Marketing Manager
Great Marketing Managers are a dime a dozen. A Marketing Manager can be as capable at 24 years old as they are at 40. It's just working out where your business is heading and whether or not your current marketing team can actually …
Want your Business Card to Come Alive? Augmented Reality Marketing has Finally Hit the Market
Constant relentless improvement is always necessary. It is part of Marketing Eye's mandate. When Nina De La Cruz came to me in December with this newish technology platform that showcases viewing a business card and having an individual present what they do …
Expanding into Europe: Taking the Next Logical Step
What a great start to the year! Our team that is totally pumped and excited about what the future holds for the company, and I have just come back from a few days looking into the operations of the Vanad Group in the Netherlands.It's …
The Marketing Skills Gap is Growing
In agency land, it's getting very competitive. Not for clients, but to find the right staff with enough knowledge to be able to do the job.A prospect asked me today about the profiles of some of our team. He thought that a …
10 standout websites for marketers
If truth be told, there is no such thing as a 'best' blog or website, because it all depends on the visitor. If the website doesn't appeal to the person visiting the site, then it is useless. Everyone has their own opinions …
Top 10 Marketing blogs, or everything you need to know in 10 minutes
I remember finding this infographic, back in 2009, during my inter-web travels. It stated that if I were to print The Internet out on paper, it would take 57,000 years to read, 24 hours a day, 7 days a week. At …
How every retailer can get ready for Christmas
The countdown to Christmas is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.So what should you do? Do …
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