Trust Me, They Can Hear You Just Fine
Marketing to seniors isn’t old news; however, just like the millennial generation and generation X, senior citizens are adapting and evolving to marketing tactics more quickly than we give them credit. It can be tough to effectively communicate your message to them …
Get Your Google Analytics Certification
Recently we posted a blog telling Marketers to “Step Your Game Up.” This blog points out the first order of business was to get you Google Analytics Certification. I’m guessing you didn’t run right out and do that. Information on visitor behavior …
Is It Time For A New Profile Picture?
Picture this: You’re downloading a new app. You hit the “get started” button and you’re asked to enter your name, birthday (so you can receive a ‘Happy Birthday’ text of course), and email address. You move on to the next step. Now, …
Hey Marketers, Step Your Game Up!
“Success doesn’t just come and find you. You have to go out and get it.” –Kushandwizdom. Marketing is evolving and changing everyday. We at Marketing Eye can’t stress enough about how it is important it is to keep educating yourself as a …
The Power Of Referrals
In this day and age, consumers are constantly bombarded with advertisements in the streets, on television, and on their smartphones too. Businesses understand it is becoming increasingly difficult to capture the attention of consumers and build trust through mass emails and cold-calls. …
Twitter Changes!
I’m sure you’ve seen something about all the changes Twitter announced this week. If you were lucky enough to be unplugged then, know the world has changed. Twitter is changing a few rules in the coming months. The 140 character rule that …
Stay Out Of The SPAM Folder!
So you are planning on sending out an email campaign. You have been very focused on writing your copy, creating the perfect design and you are finally satisfied that it will receive an AMAZING click through rate and a TERRIFIC open rate. …
It’s The Little Things That Matter
In marketing it is the little things that count. Our Founder, Mellissah Smith, constantly reminds the team of the importance of details. In marketing it is all about standing out. Don’t be ordinary, be extraordinary. Market yourself and market your company. Below …
What Is The Number One Killer Of Reputation?
Who are you? Do you really know? Do you know what you stand for? What do people think of you?Your personal brand is everything to the people that count, and means nothing to those that don't.I always wonder why people try to …
Are You Still Marketing Without A Strategy?
It’s time to break your business out of the Stone Age! Without a proper marketing and communications strategy your business will not accomplish exponential growth. Think to yourself, is it okay to start a business without a business model/strategy? No. So why …
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