Gen-Z is a generation that is unmanageable – in a good way
After watching a session on Gen-Z at #AdobeSummit I am wondering whether or not #old people like myself will ever be able to manage this generation? Just when we thought that we all had adapted to Millennials, in comes another generation that …
Am I a marketer or entrepreneur?
I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you …
Adobe Lifts Lid on Digital Transformation
Adobe’s transformation from desktop to the cloud was cemented at this weeks’ Adobe Summit held in Las Vegas. …
What you need to know about Adobe’s next moves
As a marketing agency owner for 20 years, I am more than familiar with Adobe products. My entire agency has Apple computers and our design departments use the Adobe Suite. …
Has Adobe Had an Armageddon Moment?
Is Adobe in a place where the final battle will be fought between the world’s biggest technology players and dare I say, Adobe seems to be conquering them all - at least in terms of coming out with new technologies and innovations …
The most exciting, exhilarating experience you can ever have, starts with #AdobeSummit – here’s why
Aside from the fact that I arrived in Las Vegas and was quickly whisked away right up to the hills overlooking Las Vegas to the home of a former NFL player and his wife for champagne, lobster and views that would make …
Reputation in Today’s Workforce
The workplace used to be treated with reverence, even when deciding to leave it to pursue other opportunities. The typical exit followed a protocol of courtesy between the employer and employee. That isn’t the trend anymore, and many younger workers will even …
One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and …
63% of marketers say generating leads is their biggest challenge, so why did you let your website go?
Your website is your brand. It is what people think of your company without ever having the opportunity to meet with you, that's of course if they can actually find it through Google searches. …
5 Ways to re-invent your customer’s experience
Technology by itself is not a disruptor. It's not being customer-centric that threatens businesses, and that will never change. …
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