The Revolution of the Buyer’s Journey
The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market. With the help of our cellphones, tablets, and computers, we are all digital …
Storytime: Leveraging Instagram Stories To Tell Your Brands Story and Drive Engagement
Instagram Stories are often glorified for their social attraction as a way for people to express themselves. You might be asking yourself, can your company's content work on a social platform that leans more toward being creative and informal? Of course, it …
All Ears on Us: Why Should B2B Content Marketers Care About Podcasts?
In just a short amount of time, podcasting has grown from being a small part of media to one of the most popular methods of consuming information today. Podcasts have become an essential part of our everyday lives that even some B2B …
Strategic Visibility: How To Effectively Use Hashtags To Market Your Business and Content
Every great digital marketer knows that the use of hashtags can considerably increase the social visibility of any business looking to improve their brand awareness and get there messaging in front of their target audience. Not only do hashtags allow you to …
Beginners Guide of What KPI’s You Need to Keep Track Of
Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you …
10 Tips for a Successful Content Marketing Strategy
It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of …
5 Tips on how to Boost your Facebook Organic Reach
What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook …
Economical Marketing Techniques for Small to Medium Size Businesses
When budgets are tight, many companies might remove marketing as their first expense but, that should not be the case. It is said that you have to spend money to make money; although that is very true, there are plenty of ways …
3 data analytics calculators that every marketer needs
As Kofi Annan, a co-recipient of the 2001 Nobel Peace Prize, states, “Knowledge is power. Information is liberating. Education is the premise of progress, in every society, in every family”. An organization might have a perfectly tailored marketing campaign dispersed, but it means …
Lessening Your Environmental Impact
With climate change now affecting our daily lives, changes in our own actions need to be made now. Lessening an environmental impact can improve your own current health and preserve the environment for the future. …
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