The best performing marketing teams have these things in common
At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, …
Why I accepted an invitation to the Adobe Summit in Las Vegas as an Insider
Each year I receive hundreds of invitations to attend conferences and events as a speaker, media or influencer. 95 percent I decline. …
3 Reasons why 2019 sales isn’t quite panning out how you expected
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously. …
IS BEING AN INFLUENCER ALL THAT IT’S CRACKED UP TO BE?
In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today. …
How To Choose The Right Email Marketing Platform
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find …
What is a SWOT Analysis and How Can It Benefit My Company?
I remember sitting in my first college business class, smirking with amusement as my overly sarcastic professor pointed at the projected powerpoint with unexpected animation, “Guys! This is it! This is the beautiful key to life!” …
Is Machine Learning Changing Digital Marketing?
With the realization that the majority of their customers are online and no longer reading magazines, newspapers, and other dated publications, many companies have turned to digital marketing. …
How To Improve Overall Digital Safety
Sensitive information flows through online mediums that never would have even been digitized a decade before. The lack of proper security in place by uninformed individuals who upload their sensitive data and an increase in security breaches can both lead to serious …
Why Simple In Marketing Is Gold
It’s no shock to anyone that we live in the age of easy. The age of short attention spans. The age of Simple. This is primarily due to a shift in the current leadership demographic. Regardless of the industry, …
Debunking Misconceptions: Marketing is More Than Advertising
The Common Question My family, friends, acquaintances, and random strangers are always asking me about what exactly marketing is and what marketers do.All too often, they’ll ask, “It’s just advertising, right?” or, “Marketing and public relations are pretty much the same, isn’t it?” …
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