Experiential Marketing: Creating Meaningful Customer Experiences
In this digital age that we live in, the ability to develop and establish a human connection between brand and consumer is extraordinary and something to be treasured. No longer can marketing teams rely on basic selling tactics to bring customers; those …
The Rise of Influencers
Let's say you are remodeling your house, and you need a contractor. You have done your research on multiple search engines and found a few options, but don't know who to choose. Before you commit to anything, you call up friends, family, …
How SMS Marketing Can Be Your Brand’s Secret Weapon
Did you know on average we check our phone 85 times per day? The point? People are constantly checking their phones, and they are always nearby. Companies need to understand that our world has gone mobile, and need to use that to …
Rebranding: Everything Your Business Needs To Know
Source:https://friendsofmaconfb.wordpress.com/2012/03/07/is-this-the-new-apple-logo/ “Sometimes, you just have to start all over differently.” - Bernard Kelvin Clive …
How Blogging Can Help Attract New Customers For Your Business
Does your company have a blog? If not, What are you waiting for? With today’s online consumer behavior, blogging has become a vital part of maintaining an online presence. Blogging can essentially divert traffic, increase sales, and improve conversions for your business …
Pick up the Phone: Tricks on How to Utilize Mobile Marketing
I would tell you that mobile marketing is the future of marketing, but the age of smartphones has already arrived. According to a recent survey by Demand Gen Report, in 2018, 66% of B2B buyers strongly agree that companies should make it …
5 Essential Steps to Follow for Rebranding Your Company
Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time …
Selling Your Story: How to Get Consumers to BUY Into Your Brand
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall …
How Artificial Intelligence is Reshaping Marketing
In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It …
Contextual vs. Behavioral Targeting: Which is Superior?
As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best …
Lastest Posts
