DIGITAL MARKETING IS KEY TO USER EXPERIENCE
Having a positive user experience is a vital part of every business’s success story. User experience can be defined as the understanding of user needs to help create products and provide meaningful experiences to customers. Customer satisfaction is key for the adequate …
The Importance of Good Content Writing for SEO
It takes a great deal of effort to increase organic search visibility and rankings. If you want to optimize the amount of traffic attracted to your website, you need to get smarter with your content. The problem faced by marketers is how to …
Why You Should Have Videos in Your Marketing Campaign
What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in …
How Finance Services Are Using Email Marketing
There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is …
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring. High performing marketers have certain traits and a mindset conducive to success. What that looks like is …
How to on-board a new marketing hire
With the current economic climate and the change in sentiment towards working, like many other companies we have felt that there has been a reduction in the number of available good talent in the Atlanta market. …
How accounting firms fail at marketing
The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers. …
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes. …
5 Effective Digital Marketing Strategies For Financial Services Firms
The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to …
Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our …
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