How to market a technology company in 2022
Atlanta has become one of the biggest hubs for technology companies in North America - with good reason. Not only is the city a great place to do business, it also has an abundance of talent, affordable real estate and cost of …
How to create an effective Facebook ads campaign
Facebook is the largest and most popular social media platform with 1.39 million active users. Facebook revolutionized social media and can be accredited with monetizing social media platforms with the use of Facebook advertising. Facebook's ad platform offers companies the chance to …
Why Every Marketer Should Be An Even Better Listener
Figuring out how to say less, create less noise, and become more deliberate with your messaging, audiences, and targeting, is about learning to listen better as a marketer. The depth and amplification of your marketing can be achieved by listening more to …
How To Design A Highly Precise Instagram Ads Campaign
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to …
Is Twitter a dead platform? 5 ways you can market effectively on Twitter
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities. For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement. …
Why A Good Marketer Is Just as Essential as A Sales Rep
“It’s not what you sell that matters as much as how you sell it”- Brian Halligan, CEO & Co-Founder of HubSpot. Marketers and Sales Representatives are two jobs that are essential to the successful operation of any growing business. While Sales representatives offer …
The top 10 Email Marketing Statistics Your Business Needs to Know
Today, email marketing stands as one of the most effective tools in your marketing arsenal, but only if you know how to use it correctly. …
5 Signs You’re Falling Behind in Marketing
You're probably reading this right now because you are not sure how effective your marketing strategy is, or you might simply want to know how to maximize your marketing efforts. Either way, by reading this article, you’ve already placed yourself in a …
6 Digital Marketing Metrics Your Business Needs to Understand
The meteoric rise of digital marketing only proves the importance for businesses to understand how to effectively measure their success. We've discussed what the best marketing tactics for lead generation and marketing strategies for small companies are, but how can we actually …
How to Run a Marketing Strategy Workshop
Whether you are a team leader, external third party, or marketing manager, running a marketing strategy workshop can be quite daunting – especially if you are unprepared. The benefit of a marketing strategy workshop is that you can understand the entire marketing operations …
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