5 Effective SEO E-commerce Strategies
Boosting your SEO is a key factor when it comes to your business and its success. Ensuring that your website lands on the first page of a Google search is what your focus should be devised to. Typically, when people make a …
What onboarding into a new marketing role looks like – Marketing Eye
We've watched Emily In Paris, Younger and The Bold Type - all of which are good viewing particularly if you are in marketing. While they do not exactly tell you what a marketing role is like in today's current business environment, they …
How The Metaverse Will Redefine Graphic Design
The new concept of the “Metaverse” is almost impossible to wrap your head around. With various new technologies and platforms coming onto the market every day, keeping up with the newest ones is becoming progressively more difficult. Movies such as “Ready Player …
How the Metaverse will redefine content and content marketing
October 28 was the day that Facebook CEO Mark Zuckerberg announced to the world his plan to rebrand his company under a new name: Meta. This change signals the company’s intention to become a controlling powerhouse in the Metaverse. While you may …
How to build a marketing dream team for your brand in 2022
Firstly, what does the anatomy of the perfect marketing team look like in 2022? There should be a team leader, strategist, content creators, web designer, PR expert and social media marketer. Appoint individuals in your team to these positions to guarantee your team is organized, efficient …
Why 2022 is the best year to create a winning marketing strategy
What Is a Marketing Strategy and Why Is it important? Firstly, a marketing strategy refers to the goals the company needs to achieve through its marketing efforts. Specifically, the strategic stage of your campaign involves your marketing team deciding what your overall business …
10 Tips to Plan Your Marketing For 2022
As 2021 comes to an end and 2022 is just around the corner, brainstorming ways to make your business's marketing strategy a standout in the new year is crucial. If you have ever spent any time in the world of marketing, you …
12 marketing tactics your business should use this holiday season
If you’re anything like me, this year has flown before your eyes and now it’s almost 2022. As we approach the end of 2021, the holiday season is slowly creeping up on us all. For some, this is a time full of …
Why Mobile Optimization Will Become More Important
According to Statista, the US will have an estimated 301 million smartphone owners in 2022. The number of smartphone users will continue to rise as smartphone ownership is significantly higher across advanced economics such as the US, Australia, South Korean, and Japan. Mobile …
The 7 Top Recruitment Marketing Tactics for 2022
As we once again reach the end of the year, we find ourselves again beginning to look ahead. With such drastic changes to the recruitment industry in the last two years due to the pandemic, our marketing strategies have also had and …
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