The Value of Good Branding
Investing in good branding is imperative to the success of any business in 2022. It offers customers the opportunity to identify your business with ease and adds value to their shopping experience. The reach of a strong brand is significant. It includes …
5 Challenges That Marketers Face with Metaverse Marketing
The metaverse is taking the business and technology worlds by storm. If you have read the news lately, there is always something going on regarding this virtual world. While the metaverse is an exciting advancement in technology there are some challenges marketers …
CMO’s must have a strategy for the metaverse – here’s why
The metaverse is a virtual-reality space where users can interact with on an immersive, digital environment populated by virtual avatars representing actual people. With the rise in metaverse consumption, companies should utilize their metaverse marketing strategies. The metaverse is going to be …
How marketers climb the corporate ladder fast
When I started out my career in the early 90’s, I wanted to be a marketing manager by the time I was 30 years old. That was my expectation and the goal I worked towards. There are many ways a marketer climbs the …
How NFT Will Impact Marketing
NFTs (non-tangible tokens) have started taking the world by storm. Although NFTs have been around since 2014, 2021 was the first year that this novel technology broke through into the mainstream, disrupting the art world and many industries beyond it. Over the …
Tips For Instagram Influencer Marketing!
With the rise of social media, it is no shock that companies are reaching out to the top influencers on these platforms to help with their marketing. With over 1 billion monthly active users (and more than 500,000 of them active every day) it’s …
How Marketers Market in the Metaverse
The metaverse is described as a combination of multiple elements of technology, including virtual reality, augmented reality, and video where users “live” within a digital universe. Being described as a virtual online space characterized by interactivity and interconnectivity. Digital marketers must keep …
Digital Marketing vs Traditional Marketing, What Gives You the Best Outcome?
How we market to consumers has changed drastically over the years. With the changes in technology, we have seen an increase in the usage of digital marketing over traditional within a marketing campaign. Which leads to the question of which form of …
Why you need to think twice before applying for a marketing position
Many of us apply for positions on LinkedIn because it’s easy. The job pops up on our feed and simply after a few clicks, we’ve applied. We have probably read the first few paragraphs and decided that if anyone gets back to you, …
How to Create an Engaging and Successful EDM
Electronic direct mail (EDM) is a form of a digital marketing strategy that businesses implement to promote products/services to a list of customers who are opted-in via email. This is a great way to get your message across to a large audience …
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