Why You Should Have Videos in Your Marketing Campaign
What is video content marketing? This form of marketing is simply adding engaging videos to your marketing strategy. This is integral to modern day marketing, as videos are a growing social media trend due to their engaging nature and ensuing success in …
10 Tips to Utilize Your Marketing Consultancy Time
We have all attended a meeting or consult at one point in our lives. At times, these meetings can leave some of us wanting to eliminate, shorten, or even improve the quality of the meeting – especially when the goal of the …
How Finance Services Are Using Email Marketing
There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is …
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring. High performing marketers have certain traits and a mindset conducive to success. What that looks like is …
How to on-board a new marketing hire
With the current economic climate and the change in sentiment towards working, like many other companies we have felt that there has been a reduction in the number of available good talent in the Atlanta market. …
How accounting firms fail at marketing
The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers. …
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes. …
5 Effective Digital Marketing Strategies For Financial Services Firms
The current landscape between financial services firms and their customers remains precarious and dubious, to say the least. Firms are having to navigate boundaries that stand between complete transparency and understanding to develop symbiotic relationships with their customers. Digital marketing helps to …
Why professional services firms are scared to stand out from the crowd
When you look at financial services firms, the first thing that comes to mind is accounting, financial planning, legal and management consulting firms. Although the breadth of professional services firms is much greater than that and includes marketing and recruitment, it’s our …
How to market a technology company in 2022
Atlanta has become one of the biggest hubs for technology companies in North America - with good reason. Not only is the city a great place to do business, it also has an abundance of talent, affordable real estate and cost of …
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