Why is customer loyalty important? Here’s why….
Your best asset…customer loyalty. Customers create purpose for brands and determine what they do and rather them depending on you, we the brand depend on them. Attracting customers is possibly the hardest part of running a business. However, being able to keep …
Vital social media marketing challenges to overcome
One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you …
5 ways to optimize your SEO
With more and more businesses moving online it’s important to stay up to date with the tactics that are available so that you can compete in the digital age. Search Engine Optimization ( SEO refers to optimizing the content and data on …
5 Strategies For Accounting Firms to Boost Their SEO
The days of using simple techniques to climb to the top of Google's search results are long gone. Google strives to improve its search algorithm to provide visitors with the best possible search experience. This refers to search results that direct visitors …
A Guide to Developing Your Influencer Marketing Strategy
If you've been on Instagram, Tiktok, YouTube, Twitter or Facebook recently, you've probably come across influencers. Perhaps you've seen a fitness vlogger promoting workout gear or a beauty blogger promoting a new night cream. Influencers persuade a target audience to buy a …
What is the future of Twitter now?
Twitter has always been a place for controversy. The short and sharp nature of the platforms format means that its users can be quick to react to the world around them. Elon Musk, the billionaire founder of Tesla and SpaceX recently acquired …
What is the blockchain and how does it impact influencer marketing?
Influencer marketing has taken the world by storm and is currently one of the fastest growing industries with an expected market value of $16.4 billion in 2022. Currently the number of influencers across platforms like Instagram, TikTok and Youtube ranges anywhere between …
How is the Metaverse going to help your company?
Metaverse is such an exciting technology coming into our world. It may change the way we operate and entertain forever by applying AR, VR, and block chain technology. Imagine we will have an entirely different world from our daily life, within that …
Is it time to apply strategic design thinking to enhance your marketing performance?
Design thinking is a method used to solve human-related problems. It’s not about making a brand or a product look good in the eyes of the audience. Instead, it is a systematic approach to problem-solving that allows marketers to develop new and …
Is Influencer Marketing Worth It?
Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run …
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