Big Corporates Know When To Support An Event
It always amazes me that from the corridors of a big corporation that consistently moves with the times, that they in fact always know what to support and what not to. Does the CEO talk to other CEO’s to see what they …
MACQUARIE SIGNS SPONSORSHIP AGREEMENT WITH CARBON MARKET EXPO
Asia Pacific’s largest and most successful carbon trading expo, Carbon Market Expo Australasia 2009, has signed Macquarie, as a platinum sponsor for the event to be held on the Gold Coast in October 2009. …
Campaign of the Year
What takes a corporation to take notice?The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking. …
The Odds On Winning A Car At A Charity Function
Last Friday I was kindly invited by one of my best friends to attend the Long Rugby Breast Cancer Charity Lunch held at the Hilton Hotel in Sydney. There are many things dear to my heart and breast cancer and the effects of …
Great Ideas Come In The Shower
This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on. Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as …
Time for a new brand?
Time for a new brand?Where should a business begin when thinking about re-branding?There are rule of thumbs – but beware. Like most things in marketing, not everything is for everyone. Believe it or not, brand makeovers are not simply a response to businesses …
Accountants Do The Numbers!
They are the people we entrust with our finances. All day, every day they tap numbers into their calculators reducing our taxes, finding ways to maximise our financial futures and giving us valuable advice on our financial situation. …
Word-of-mouth marketing
Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share. …
Marketing a startup business
Having been in business for 10 years and totally absorbed by the businesses I already own and operate, I have had little time to think of anything else. But like a well oiled chain, most of my businesses operate fairly efficiently and effectively …
The Truth About SME’s Right Now
Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now. The truth is only they know, however I have a good gauge having spoken with more than 100 small …
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