Every Child Deserves The Chance To Shine
A couple of years ago, I was invited to be an Ambassador for Ozchild (www.ozchild.org.au). Ozchild has a history of helping children from underprivileged environments since 1851 and now has a group of 500 volunteers and around 170 staff. …
Marketing Moves
Lisa WrightMarketing EyeLisa Wright is the new marketing manager for Marketing Eye in Victoria. Wright has spent the last three years at marketing firm Phoenix working on clients such as Barratt Homes, David Wilson Homes, Unilever, Kellogg’s, Nestle and Heineken. Marketing Eye …
Television, the big motivator
Some people turn on the television to laugh, others to be entertain… me… to be motivated. I rarely watch a show that doesn’t have some relevance to my life. Yes, I was addicted to Sex In The City, then came Lipstick Jungle and …
Marketing A Party – Political That Is!
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in. …
Drunk on Stupidity
Harsh – probably, but I am yet again flabbergasted that people waste valuable marketing dollars on half hearted attempts at marketing and sit back and have a pity party wondering why they did not work. …
Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed. …
Living the dream – I mean brand
I have a good friend who always talks about ‘living the dream’. He arrives at a friends house, they go “what have you been up to?”, he replies “Living the dream”. Actually, you can pretty much ask him anything and the reply …
WHEN A TRADE SHOW IS A WASTE OF MONEY
Some trade shows really need to re-think their strategies. If other delegates walk out of tradeshows feeling the way I did today, then it’s not a great sign for the tradeshow. …
marketing in the current economic environment
Do company owners just not listen? Do they not look back on history and see how many companies that have gone from being small and relatively unknown to large corporates through marketing in an economic downturn? …
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