‘I’m on a boat’ viralling to success
This week, on my return from an overseas holiday, on a boat, I have had an office full of creatives brainstorming viral campaigns for clients at least 12 hours per day. …
Greek One Hat Wonder
When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food. …
Saying No To A Prospect
How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at …
The A-List
On Friday 21st August 2009, The Armani Dinner for the STC Foundation event was held at the Sydney Theatre Company to raise much needed funds for the Foundation. …
$17.99 per day and get a Marketing Manager for 12 months!
Wow! When you get a bunch of marketers in a room – ideas fly. …
What is the best job in the world?
Snorkeling the Great Barrier Reef is as my good friend Steve would say ’sweet’ but after a day or two , I have to best honest – what’s next? …
Is It Criminal Not To Be Creative?
When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way. …
Melbourne City Council – You should be ashamed of yourself!
Not often do I find myself caught in a debate on a case of ’should they or shouldn’t they’ spend money on branding or marketing. Having read the Herald Sun on Thursday, I have to say, I can’t help myself! …
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