How to get non-sales people to bring in leads
It was 8pm at night and as we boarded the plane at La Guardia Airport in New York, Maikayla (#24yrold), our 24 year old President of US Operations, started a conversation about the things we are not doing as a business to …
Midwest Medical Enterprises Brings New Branded Medical Device To Market
A few years ago, I began travelling internationally once a month. While the jet lag had me struggling to keep awake in meetings, it was only secondary to my concern of swollen ankles which eventually extended right up my leg. It would …
When you’re outside the office clique
Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office …
The one thing that keeps me going
Another weekend has just passed, and we went over the same old topic that keeps popping up; what do we want out of life and why do we do the things we do.We read theories about entrepreneurs and what makes them tick; …
Marketing the family connection
By Leon Gettler; Published on Business Spectator.How much of the family connection needs to go into the marketing of a family business? The argument in favour goes like this: a good corporate reputation is essential for success. The idea of ‘family’ suggests …
The new sales and marketing plan : how to boost sales quickly
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies there are taking stock of whether or not they will make their sales targets. Marketing Eye …
Why common sense is hard to find
Common sense is not so common. The older I get the more I realise the truth to this statement. Lately, I am getting more and more frustrated about the lack of common sense amongst the young, and today I realised that perhaps I …
Is Twitter to blame for cyber bullying?
On Saturday, I received a call from my friend Samantha, that her former colleague had just committed suicide. She was in shock and needed to take stock - and rightfully so. Charlotte Dawson's name only became known to me through the media about "trolls" bullying her …
Reality check #1
It's only 7 weeks in and it's already been a roller-coaster of a year. I am already exhausted. Everything imaginable has happened to me this year, but somehow exhilarated at the same time. There have been so many changes; life, business and game. I feel …
Why juggling too many balls is bound to make you ‘drop the ball’
Deep sigh!It's Monday, and I have already worked one day of the weekend, yet I haven't touched the surface.Why is it that when you really are passionate about everything you do in life, that something always holds you back. In my case, …
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