New brand design for Chase Performance
Chase Performance has created successful business solutions through an award-winning combination of consulting and services. They work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available. …
Leadership and the role marketing plays
"Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations." —Peter Drucker If you look at Steve Jobs and his role as a leader and …
Is your business a global startup?
When I started Marketing Eye more than 9 years ago, I had a vision to be the world's best small business marketing firm. I dreamt that I would open offices all over the world that would sell marketing services backed by sophisticated …
Why patience is a virtue – how to implement more patience in life
Something was brought to my attention yesterday by two people; I am not patient. I want everything there and then, and in that lies what is possibly one of my biggest failures.I admire people who 'wait it out' and watch, carefully understanding …
How to connect with 7000 potential clients – B2B marketing
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.The question I pose to you is "how did you find this blog?" and "how do you …
Some entrepreneurs are neurotic
It's a Saturday and I am sitting in my friends living room talking business while at the same time reading emails and catching up on the latest in business news.As we talk I realize that entrepreneurs are no different from celebrities, movie …
The lessons we can learn from Italian Vogue Editor Franca Sozzani
The room suddenly became silent. Everyone unconsciously took one step back as if to clear the way.She had arrived. …
Why good manners is a deal breaker
I am a stickler for good manners. Growing up in the country, you won't find too many men or women that don't have good basic manners. Men open the door for women, walk on the outside when walking a woman down the street, …
#Boost Adidas Experiential Marketing Campaign A Winner
I cannot believe my day yesterday.Firstly, I woke up after having a decent nights sleep - something that has eluded me for the past week. Then, as I drove to work, I stopped off to grab a coffee and croissant from my …
The difference with having it all and wanting it all
As I sit typing on my keypad, I am thinking about whether or not it is at all possible to 'have it all'. When I look out at some of my friends, no matter how successful they are, they still have things in …
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