Get smart: how to make your business stand out from the crowd
Published on www.smh.com.au on January 28th, 2014 - 10:00AM and written by Christopher Niesche.Getting close to your customers is more important than ever - and SMEs should use all the tools available to stay ahead of the rest.First impressions count - and nowhere …
Lies and LinkedIn: the case for online diligence
Published on www.smartcompany.com.au on 12 February 2014 and written by Brendon Booth.The LinkedIn function ‘people you may know’ recently popped up on my screen displaying a guy I had worked with back before I started pbHC. It was pretty strange that we weren’t …
Poor Economy Offers Opportunities for Competitors
Published on www.eonetwork.org and written by Nick Nichols.The global financial crisis may have many business owners running scared but, according to marketing dynamo Mellissah Smith, it could cost them dearly.An EO Melbourne member and the Founder and Chief Executive of Marketing Eye, …
Marketing key for small business success
Published on www.perthnow.com.au on February 04, 2014 7:20AM and written by Nhada Larkin.MARKETING is vital for small business so it's important to get the most bang for your buck, writes Nhada LarkinClever marketing can help small businesses attract and retain the perfect customers …
Loving your job
Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came bursting through the front door of the office this morning with the grandest smile on her face. It was 7.30am in the morning, and although I was at work, I didn't even have …
When love drives you crazy
We've all been in love at some stage in our lives and as St Valentine's Day approaches, it gives those with a romantic bone in their body, something to think about.Over the years, I have been with some of the most romantic …
How Daniel Birnbaum turned a 6 million dollar company into a billion dollar global enterprise.
It caught my attention by accident. I was in an airport and Scarlett Johansson popped up on facebook. Apparently, after eight years of being a global ambassador for the anti-poverty group Oxfam International, their relationship had come to an end due to …
How to on-board a new marketing hire
Marketing Eye Atlanta is looking for a new hire as a Marketing Executive; someone who has a few years experience, but not too much that they are stuck in their ways. We are seeking a person who fits our fun, innovative and …
What happens when your dreams are not possible?
I sat in my office and looked up on the wall. As I read each of my team members three (3) goals that each of them wrote down for the next two (2) years - I felt proud. Of the three, each of …
Why buying employee happiness is a waste of money
The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.You should have seen my employees faces! They were green with envy. …
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