Why Black Fridays are black days for marketing
Black Friday is an example of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings as they fall just to get to the deal quicker, ugly language …
Will Facebook help or hinder your marketing strategy?
Facebook CEO Mark Zuckerberg recently held a live-steamed Q&A from the company’s Menlo Park Headquarters. The idea was to answer questions about Facebook's current direction. There were the usual questions, but the one question that was on many marketers’ minds was: what happened to …
Growth Hacks: Five Amazing Tools for Kick-Starting Startups
So you’ve founded a startup. You’ve been putting in the 80 hour weeks, working every moment you’re awake, sleeping in the office sometimes. And it seems like it’s paying off! Numbers are going up, and you’re getting some media buzz. But then—everything …
How great designs improve your bottom line
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think too much about when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just …
How to ‘In-sight-pool’ followers on Twitter
Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of …
5 mobile marketing campaigns that have been highly successful
Brand communication via smartphones is not a new concept, however marketing agencies and other savvy businesses are now making better use of the tool. A report by eMarketer found that mobile budgets have increased more than 735% between 2011 and 2014 and spending is expected …
Creation vs curation: The best strategy for your business
Content is king. In the magazine world, which is vastly different to that of marketing, content drives advertising, audience and sales. Come to think of it, perhaps there isn’t much difference between the two. What makes a magazine successful is a good …
5 Marketing Bloggers That Are Worth Your Time
As part of my new time management ritual, I am cutting back on my time surfing the net, checking for updates on social media and reading blogs.When you run a business such as mine, it's hard to find time to do everything …
How many marketers does it take to screw in a light bulb?
Marketing Eye's Melissa Sharp attended Media Social recently, a Sydney-based event which brings together some of the country’s best and brightest marketing managers to share their views and experiences. Melissa gave me a run down of the event and the presentations she …
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