Are you Bambi, The Believer, The Alpha, or The Survivor – which personality type are you in the workforce?
Curating a team of would-be champions in the workplace is like trying to put together a 1000-piece miniature puzzle; it is difficult, takes time and is a challenge you can’t turn away from until it’s complete. The workplace puzzle, however, is never …
Is sustainable marketing the future?
It’s crunch time. No longer can marketing teams and their agencies disregard their organisational sustainability policies. Any why do I think that? Because we’ve had a few clangers lately. Remember the Telstra iPhone 6 ad, where the man opens the …
5 ways to rebuild trust in your brand and image
Who we are or what we perceive ourselves to be sometimes does not align with the perception that others have of us. This is true of brand, business and personal image. Take a look at the rigour with which certain ethnic …
A back to basics approach to perfection
As a sports lover, I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice to name a few. I am inspired by their motivations, their will to succeed and the die-hard …
5 reasons retailers should adopt remarketing
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to …
Why exponential sales growth eludes some companies
Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.The buzz that surrounds the …
Guts, determination and fearless ability to pick ourselves up off the ground
We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret. Marketing …
3 New Website Designs That Will Blow Your Mind
When it comes to website design, there are a few things to consider; design, usability, audience, content, interactivity, responsiveness, and call to actions. Of course, there are many other things, but these things are key.We have been working on the design and …
The Sunday Ramble – a life of an entrepreneur
It's Sunday and I have been madly working away since 6am. That I suppose is the life of an entrepreneur.Of late, it's been crazy. My 'to do list' seems endless and there really isn't enough hours in the day. On top of …
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