5 marketing campaigns that had real world impact
At Marketing Eye, we appreciate and learn from the world around us, particulatly the marketibg world. We are inspired by creative campaigns in our environment by our fellow marketers. Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns. …
How one intern achieved a 750% increase in LinkedIn connections
Max Gross started an internship with Marketing Eye in January this year. During this time he has worked on a number of things; marketing strategies, market research, social media content calendars, Pinterest and he even designed his own vision board.He is incredibly enthusiastic …
$128,000 worth of consulting hour sales in her first month – learn how she did it
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar.Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been …
5 ways to find your originality
I read an article recently about journalism and the fact it has an originality problem not a plagiarism problem. Author Kelly McBride says, “These days, we must see always what others have written before we begin – and there’s so much …
Why Facebook and Instagram can improve your blog
Creating a blog can be difficult, but building a strong social media following for your blog is even more challenging. Here are some tips. What comes first the blog or the social media following? This is dependent on the individual. For example, …
Six ways to get people to trust you
Published on The Age on November 5, 2014 and written by Sylvia Pennington. It's one of the most critical - and sometimes ephemeral - aspects of business. So how do you get it?Money may make the business world go round – but hot on …
How deep should you go in understanding your employees motivations?
This week, we did something we never do. We stopped. If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to …
What’s that sound? It’s the sound of success!
When I play guitar player, I am the first to admit an average sound comes out. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and gently press the keys …
The secret to keeping your clients loyal
Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.” This quote came across my desk recently and it resonated with me, …
What inspires great design?
Designers are an unusual bunch. Mostly they come in all shapes and sizes but there are a few that seem to look the same. They dress alternatively, mixing and matching what our less creative counterparts would never dream of putting together. …
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