Why you should read Marketing Eye magazine
Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth …
How to market sustainability products
The marketer is treating eco brands as ‘brand extensions’ the way Coke treats it’s Zero and Diet products. But eco, green or ethical products should be treated differently. Coke’s eco plastic bottles still contain a beverage with a long list of …
Do you have what it takes to drive the growth of an international marketing agency?
We are currently looking for a driven individual to fill an inside sales position in our Atlanta office. This means having an entrepreneurial spirit and a go-getter attitude along with strong communication skills and professionalism.We need someone who has the passion to …
Does sex still sell?
In an age in which sexuality is no longer taboo or even mysterious, should companies still be using sex to sell their wares? The answer is yes, but with a major caveat: make it appropriate and relevant to the audience. …
Don’t discount me because I’m a millennial
Although I am very young, that in no way represents limited capabilities. Sure, with age comes responsibility, experience and wisdom, but for me drive and ambition are inherent. And this is true of many other millennials I know. I am not saying …
How to rebuild your brand when you’ve lost sight of your goals
Invention may be the mother of all necessity, but when it comes time reinvention is just as important. This blog is partly about Polaroid and what Polaroid means to the generations that lived through the ’60s to the ’90s. It is also …
The power of color to build your brand
I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty. Since entering the marketing industry, I now have an appreciation of how color influences brand identity. …
Disruptive Marketing Firm Launches in Texas
FOR IMMEDIATE RELEASEMarch 11, 2015Dallas, TX – International marketing consultancy firm, Marketing Eye, has launched in the Dallas, Texas area with Tracy Moore heading its operations.Marketing Eye focuses heavily on technology, manufacturing, professional services and health sectors, and works with more than …
Not everything is newsworthy. How to get your next media release published
Like many companies, Marketing Eye is about to embark on a PR campaign to communicate to the wider audience our expansion plans for the US market. With new recruit, Marketing Manager Chanta Waller, having taken up the post in our Atlanta office, we …
The 5 steps to a positive mindset
Worked across the personal development (PD) space on a range of different industry magazines as I have for some years, I will admit to being a little bit cynical about the hype created by some of its spruikers. I have a …
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