A glass of champagne, a quick chat, and a look to the future
Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square. Our environment is transformative. I say …
How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example …
The inside sales script that kicks ass
“It usually takes me three weeks to write a good impromptu speech,” wrote Mark Twain with a twinkle in his eye and his tongue in cheek. However, for all his great wit, he probably wasn’t joking. The best speeches you’ve ever heard …
Every now and again you need a blank canvas
I live my life through two time zones; Melbourne, Australia, and Atlanta, Georgia. No matter where I am at any given time, these are the two time zones I consider most as I go about my daily life.We have now been in …
The biggest lessons come from our future leaders
Marketing Eye's journey over the past few years has hit some major milestones as the business heads into a future rich with possibility. Despite our rough expansion into the US; we set up ‘part-time’ and employed a few people who were left …
My biggest failures are my biggest lessons
Failure is inevitable and mostly out of our control. Nobody actually sets out to fail? I certainly don't. But it happens, a little more often than I would like. I fail at many things: walking my dog each day, keeping all employees engaged …
Are you a social media expert?
The lucrative careers that many social media experts now find themselves in, didn't happen by chance. A the call for social media experts within communications departments has grown, so too has their skills. Check out all the ads for social media experts that …
Women are the most powerful buying group in the world
According to studies conducted by Analyst group Merrill Lynch and research firm Insights in marketing, women are the most powerful buying group in the world. And for good reason. Recently released reports found that spending among women in the US is a staggering $5 …
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward. Marketing Eye looks at the best …
Why brand growth requires a smart transmedia approach
I am not a storyteller in the sense that I engage a crowd through great wit and charm. I am no Gatsby and certainly not great. I have friends who command an audience – but that is not in my nature to …
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