How to hire your next leader
For six months we searched for a VP of Marketing to run our Atlanta operations, and after searching Australia, US and UK/Europe we found Shara Atkinson. She is from Atlanta but for the past 10 years has lived in the UK. Hiring Shara …
Why you should change your business narrative
I've recently changed the narrative of my business. It's not something I took lightly. Re-defining what value you provide to the market place can be game-changing, or business destroying. If you look at Uber for instance, they could have failed, but yet they …
Behind the business of being a Kardashian?
The Urban Dictionary defines the Kardashian effect as “The practice of caring about D list celebrities who have no talent and contribute nothing to society.” However there is another more positive way at looking at this phenomenon, and that is to examine …
18 months ago I hired my niece
18 months ago, I decided to employ my niece who was 18 at the time, to work at the Marketing Eye Sydney office.I spent alot of time thinking through this decision, and did not take it lightly. I decided that given how …
The New Marketing Executive – What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert." …
5 Ways to make your employer lose faith in you
Employees are the heart and soul of any organization. I once named a recruitment company in Australia "Human Directions" because it is the human direction of a company that ultimately determines whether your company is going to be successful or not.I learned …
Extend your click through rate: create original images for your visual marketing
Jeff Bullas describes the age in which we currently reside as the Age of Visual Culture; in this period of time where everyone has a camera phone and selfie stick to capture one of life’s many moments, the label certainly stands true. …
The only thing more powerful than a big idea is…
The only thing more powerful than a big idea is the team that can see it through. Many of us have big, huge, gigantic ideas - but how many of these ideas actually see light of day. Statistics show that not many do. If …
How to get over the mid-year marketing slump
The sun is shining and we have all gotten over the winter blues, but with that comes the mid-year, summer holidays slump.There is so much to do, yet all that many of us can think about is the long-waited summer holiday that …
How much power should you give your employees?
Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, …
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