Why some women stop other women from succeeding
A woman whom I know name called another woman that she doesn't really know a "gold digger" to me this week. I was mortified. Not only was she completely wrong, and she knew it, she was acting out against another woman due …
How to separate business from pleasure
In two weeks, I am travelling from Melbourne to Europe for 14 days of work and a little pleasure. I will be writing stories for Marketing Eye, speaking with potential alliance partners and clients. I will also be interviewing people for speaking …
Being the middle man is no fun!
Being the middle man is a dangerous position that we all have been in, and you would think that we would learn our lesson but many, like myself, find ourselves prey to being caught in the middle.It just keeps happening! …
Success is not always what its cracked up to be
Thankfully we got through the end of financial year in Australia. There's a lot to be done to make sure that everything is in order; every box ticked, every invoice accounted for.My team made that deadline and for that I am thankful. …
Its invaluable to hire a job hopper
LinkedIn has many benefits; you can showcase your whole work history on one platform and share with the world; you get job offers regularly if you have bothered to fill in your profile properly; you can connect with people you would not …
Everything you want to know about marketing is all in Marketing Eye
I will make myself feel old writing this blog. It is a reminder of how long I have been in this industry. But during this time there has remained a sense of achievement with each and every issue of the thousands I …
It has been a rollercoaster of a ride for the business
It's been a rollercoaster of a ride the past 18 months. We've expanded successfully into the US market and built a profitable operation, hired a leadership team to take our business into the future, launched a magazine and built some technology. We …
They are not only brand ambassadors, but owners
I gave the team a small project, and even before they started i knew the result. It had something to do with our company so it was experimental in every sense of the word. But I knew deep down it would fail, …
Behaviors of highly successful marketers
What makes some marketers more successful than others? Is it that they tend to be smarter? Or do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?I've seen some mind-blowing …
Why we can let almost 19,000 hot leads get a way
The challenges of running a professional services firm are many. What most of my counterparts would say is that it's people that determine whether you are successful or not - and this is correct. …
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