Watching from the grandstand is the best position
It's been a mammoth month in so many ways. End of financial year in Australia is always draining. As a marketer, there is no fun in fulfilling your obligations as a business owner for the taxation department. …
Marketing and entrepreneurship collide with the launch of Marketing Eye magazine
FOR IMMEDIATE RELEASEMELBOURNE, 22 July 2015 – Marketing Eye, Australia’s leading small to medium B2B marketing consultancy, has announced the launch of Marketing Eye magazine, a quarterly print and digital magazine for a new class of marketing executive who cares deeply about marketing and the …
The billable hours conundrum for professional services firms
Unlike many other professional services firms, I cared less about how many billable hours my employees were doing until the fatal day that it was brought to my attention by my internal accountant that some people were "performing" not as good as …
Why marketing campaigns can fail
Marketing campaigns fail for a variety of different reasons, but don't let not following up be one of them. …
How to immediately fix what is holding you back
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's …
An investment in social media is one of the best investments a small business could make
A few days ago in Melbourne I did a speech in front of a group of hugely inspiring business women on how I built Marketing Eye to be in the position we are in today.In writing that speech, I realised something very …
Key traits imperative to the success of a marketing executive
If you don't believe that being average is an option, then as a buddying high flying marketing executive there are a few tips that may take you to the next level and help get you noticed in the market.High performing marketing executives …
How to become a successful marketing manager
As a marketing consultancy firm, we have experienced a variety of different marketing managers; the obsessive compulsive, the sales-orientated, the technology geek, the fly by the seat of their pants kind, and the one's that really only know one or two things …
Sales managers are important people within any office
The sales manager is arguably one of the most important people in any office. Often when you are a smaller business, the entrepreneur or CEO doubles as a sales manager, and this can get a company so far, but not all the …
Lessons I have learned from the entrepreneurs I have worked with
Over the past 16 years, I have worked with more than 300 companies, and over that time there have been a number of things that I have learned simply by listening and observing. …
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