How accounting firms fail at marketing
The world of accounting is ripe for disruption with recent reports from a Sage Survey acknowledging that being "reactive" the most common complaint of small to medium sized businesses with their accounting services providers. …
Marketers still think of TikTok as a dance platform. Here’s why that’s a problem
No one can deny the phenomenal impact TikTok has left the social media landscape since its launch in 2016. It only took TikTok two years to become the most downloaded app on the Apple app store, taking over already established social media …
How Influencers Can Help Your Social Media Marketing
Social media is taking an increasingly larger portion of any marketing strategy, where, as of 2021 - there are 3.96 billion people using some form of social media. It’s an ever-expanding landscape that allows for a multitude of interactions where influencers are …
How To Design A Highly Precise Instagram Ads Campaign
Creating an Instagram ads campaign can be a profitable marketing strategy when it comes to promoting your brand. With over 1.074 billion users worldwide in 2021 and users spending an average of 53 minutes per day on the site, it pays to …
Is Twitter a dead platform? 5 ways you can market effectively on Twitter
These days it seems that Twitter functions as little more than a platform to cyberbully celebrities. For marketers, Twitter offers very little utility in generating qualified leads, with only fleeting opportunities for genuine engagement. …
How To Promote Your Podcast
Best Practices to Market a Podcast You could have the best podcast, but it won’t gain a considerable following overnight and without promotion. However, if someone has never promoted a podcast, it might be unclear where you to start. The tips located below …
How to Create Shareable, Interesting Content
Creating content is more than just writing and posting blogs to your company website. Once it goes to the website, it may or may not get read by your audience. Even if you are writing interesting, compelling blogs that are informing your …
Keeping Your Business Relevant Right Now
Businesses around the world are struggling to find ways to be relevant in a business climate that is constantly changing. It can be a difficult process to find new ways to stick out from your competition on a good day, so it's …
How a Digital Transformation Can Align Marketing and Sales Efforts
Aligning the efforts of your marketing and sales departments can be a long, difficult journey to get everyone on the same page. While each department is working towards the same goal (generating revenue, growing the business), they are often using very different …
How to Track Social Media Analytics
Social media has transformed from a simple way to keep in touch with friends and family to become one of the primary tools at a marketer’s disposal. While it’s an important step to have social media channels set up for your business, …
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