What is a global marketing manager
Marketing is any action taken by a company to attract an audience to its product or services through high-quality messaging. Marketing's long-term goal is to demonstrate product value, strengthen brand loyalty, and ultimately increase sales by delivering standalone value to prospects and consumers …
Vital social media marketing challenges to overcome
One of the most significant parts of a marketing strategy nowadays is social media, and there is no escaping it. Gone are the days of solely relying on traditional marketing, especially if you are a small business just starting up. If you …
Is Influencer Marketing Worth It?
Companies and businesses spend a large amount of money investing in influencers to bombard consumers feeds and stories with #Sponsored, #AD and #Gifted posts, but is it worth it? Is it triggering their followers and overall audiences or motivating them to run …
How Can Twitter Communities Be Integrated Into Your Marketing Strategy?
The micro-blogging platform, Twitter, bombards users daily with the odd 500 million tweets and provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. …
Tips For Instagram Influencer Marketing!
With the rise of social media, it is no shock that companies are reaching out to the top influencers on these platforms to help with their marketing. With over 1 billion monthly active users (and more than 500,000 of them active every day) it’s …
Why TikTok Should be Used in Your Marketing Campaign
In this digital age, we’re often looking for new ways to keep occupied, especially now more than ever with the pandemic. We, like many, decided to give TikTok a go. At the start of 2020 alone, TikTok was downloaded 315million times, which set …
10 Tips to Improve Your Website Traffic
With the increase in content marketing and decrease in traditional marketing, many organizations struggle with finding new and innovative ways to increase website traffic. There are various different ways to go about increasing your website’s audience, but using old strategies over and …
How Finance Services Are Using Email Marketing
There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is …
New Marketing Recruits That Do This Excel
When hiring a new marketing professional in your organization, you must think a little differently. The same can be said about the marketer you are hiring. High performing marketers have certain traits and a mindset conducive to success. What that looks like is …
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