How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example …
The inside sales script that kicks ass
“It usually takes me three weeks to write a good impromptu speech,” wrote Mark Twain with a twinkle in his eye and his tongue in cheek. However, for all his great wit, he probably wasn’t joking. The best speeches you’ve ever heard …
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward. Marketing Eye looks at the best …
How to ‘In-sight-pool’ followers on Twitter
Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of …
5 reasons retailers should adopt remarketing
Some ads following you around like a lost dog. They are targeted directly at you, enticing you to click and buy.I am often followed by ads: enticements from retailers with online presence that I have vistited in the past. They seem to …
Why exponential sales growth eludes some companies
Being part of Atlanta Technology Village, I have had the privilege to see first hand companies that go from zero to 100 in 12 months, others that prod along, and some that unfortunately did not make the grade.The buzz that surrounds the …
Why you need a #22yrold Inside Sales Executive
For a long time Marketing Eye has been toying with the idea of hiring an Inside Sales Executive in our Melbourne office, similar to what we have done here in Atlanta. We sat on our hands for a while, hesitant because we …
The new sales and marketing plan : how to boost sales quickly
February is a great month to take stock of where your company is heading. Closing in on the "pointy' end of the financial year in Australia, companies there are taking stock of whether or not they will make their sales targets. Marketing Eye …
Sales will NOT fall into your lap by accident
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.But what if the results are not forthcoming? What if key people have read the strategy yet …
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