One question that stops marketers in their tracks
As a marketer with more than 25 years experience, I think I know a reasonable amount about marketing. I've road the waves from typewriter to desktop computer, phone to wearable technologies...but there is one question that I have to remind myself and …
3 Reasons why 2019 sales isn’t quite panning out how you expected
The marketing industry in Atlanta has taken a dramatic upturn with leads coming through the door fast and furiously. …
The Best Sales People Are Introverts
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true …
5 Things every smart marketer does
Smart marketers are not the one's that get the highest grades at University or even the one's that have completed their Masters Degrees. They are the one's that get results for the company's that they work for and know that by thinking …
How to Swiftly Close B2B Sales
One of the most challenging parts of selling to B2B prospects is that while they are ready to learn more, they may not be quite prepared to pull the trigger and purchase your service. Usually, there are several stakeholders calling the shots, …
The Key to Being a Successful Sales Rep
It’s true, business development and sales jobs aren't for everyone. To be successful in a sales role, the right person has to have a certain level of competitiveness within them. …
5 Huge Content Creation Mistakes You’re Making
You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes! …
Solutions Versus Services
How many times have you been called up or emailed about someone trying to sell you on their “services”? Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, …
Training your Sales Team like the Army
Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive. The training serves 3 purposes: 1. …
The sales hangover – do you have one?
What a huge week it's been in client acquisition. We are not sure whether summer is officially over and everyone is ready to capitalise on their businesses opportunities that lay in front of them for the rest of the year, or they …
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