What is Advocacy Marketing?
Take a moment to think back to a time when you purchased a product that you were really satisfied with. Did you tell your friends and family? Did you post something on social media? Advocacy marketing is an inexpensive yet effective marketing …
How to Build a Product Ecosystem
When you hear the word ecosystem, what’s the first thing that comes to mind? Probably a frozen tundra or even a rainforest, which wouldn’t be surprising! Ecosystems work in a very specific way, wherein the biotic and abiotic components of any particular …
Why Marketing and Sales Need to Tell the Same Story
Few things can make a business more powerful than an aligned marketing and sales team. When both departments can rally around the same story, it leads to greater benefits for each department and the company as a whole. But how exactly does …
The Difference Between Marketing and Advertising
If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote …
How a Chatbot Can Redefine Your Customer Service
Chatbots are here to usher in a new era of customer service! Are you ready? Customer service agents will always be needed for the human element of customer conversations, but a chatbot can greatly assist your customer service team. Customer service agents …
Key Performance Indicators Any Marketing Strategy Should Have
A marketing strategy is crucial for the health and strength of your business, but you need certain elements in place to track how effectively it’s working for you. Key performance indicators (KPI) measure exactly what’s working and what’s not working in your …
Marketing Activities That Will Increase Sales
Sales are the lifeblood of any company. In order to keep sales thriving, and our business open, we need to implement strategies and plans that will promote a healthy selling environment. Equipping your team with the right strategies will not only keep …
Why salespeople fail miserably
The other day, an entrepreneur I know shared with me why he had been so successful in business of late. Apparently, the penny dropped and he realised that by having no cap on commissions, he was able to empower some of his …
Put your sales team on steroids with smart marketing
Incredible sales teams have a lot in common just like the one's that don't perform, but there are some sure ways to get your sales pumping in the next quarter just by making a few changes. …
Breaking into Sales with Video Marketing
Sales Reps in the Business to Business space are always looking to find ways to work smarter, not harder. Looking for more creative ways to source leads, better ways to set those quality appointments to ultimately close them. Video Marketing has been …
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