Greek One Hat Wonder
When a bunch of marketers get together and one happens to be Greek – anything can happen. Not only great ideas, but in this particular case, even better food. …
What is the best job in the world?
Snorkeling the Great Barrier Reef is as my good friend Steve would say ’sweet’ but after a day or two , I have to best honest – what’s next? …
Is It Criminal Not To Be Creative?
When one fancies themselves as a bit of a creative, it’s hard to ignore that urge that consumes you when an opportunity to pitch for a relatively large account comes your way. …
Campaign of the Year
What takes a corporation to take notice?The campaign is one of the most ‘in your face’ campaigns to corporate that I have seen that doesn’t involve abuse, alcoholism or cigarette smoking. …
Great Ideas Come In The Shower
This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on. Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as …
Word-of-mouth marketing
Many businesses are turning back the clock and placing a greater emphasis on traditional word-of-mouth marketing and the latest social networks to grow their market share. …
The Truth About SME’s Right Now
Yesterday I was asked the question about what are the concerns of small to medium sized businesses when it comes to marketing right now. The truth is only they know, however I have a good gauge having spoken with more than 100 small …
Marketing A Party – Political That Is!
I am not known for being overly political but I do resonate with those that are and who stand up for what they believe in. …
Succeeding in a down market
Companies that are managed well, market themselves and are honourable in the way they conduct business always seem to succeed. …
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