Why marketing in Georgia needs to lift its game
There is so much to love about being headquartered in Atlanta, Georgia. The peaches, the honey, the friendliness, the cost of living and the people. Not so much the Grits but I think that's an acquired taste a bit like vegemite. With so many …
How to get your marketing team working at an optimum performance
Wow! I mean wow! I just arrived in the office in Atlanta and I am completely and utterly amazed at the talent and sheer determination of our Marketing Eye team in Atlanta.They are not only the best looking team in all of …
Never give away everything
Please keep your pants on, and never give away everything, it's as simple as that.Too many entrepreneurs get so desperate that they give away the kitchen sink when in fact all their prospect wanted to know was that they could do a …
How to hire your next leader
For six months we searched for a VP of Marketing to run our Atlanta operations, and after searching Australia, US and UK/Europe we found Shara Atkinson. She is from Atlanta but for the past 10 years has lived in the UK. Hiring Shara …
Extend your click through rate: create original images for your visual marketing
Jeff Bullas describes the age in which we currently reside as the Age of Visual Culture; in this period of time where everyone has a camera phone and selfie stick to capture one of life’s many moments, the label certainly stands true. …
How to get over the mid-year marketing slump
The sun is shining and we have all gotten over the winter blues, but with that comes the mid-year, summer holidays slump.There is so much to do, yet all that many of us can think about is the long-waited summer holiday that …
How much power should you give your employees?
Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, …
A glass of champagne, a quick chat, and a look to the future
Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square. Our environment is transformative. I say …
How to increase your sales by 68% in one month
Recently I shared a presentation about the value of marketing automation implemented correctly in a business. I gave the presentaton at Cebit 2015 and rather than use a generic case study, I focused on my own company, Marketing Eye, as an example …
Every now and again you need a blank canvas
I live my life through two time zones; Melbourne, Australia, and Atlanta, Georgia. No matter where I am at any given time, these are the two time zones I consider most as I go about my daily life.We have now been in …
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