The Basics of Social Media Marketing in 2020
Social media marketing is at an all-time high and it seems like everywhere you look these days, brands are trying to grab your attention. They’ve gotten quite good at it too. So how can someone like you and I stay in the …
Choosing the Right Influencers for Instagram
Instagram marketing is the way that brands use Instagram to connect with their target audiences and market their offerings. Recently, it’s gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show …
How to Improve Your Content Marketing
Are you satisfied with your content marketing practices? Improving our daily marketing tactics is an ongoing, cyclical process that requires a good bit of testing to get right. Content marketing is a great tool for educating and informing your customers, but it’s …
Why Outsourced Marketing is Perfect for Startups
Startup founders understand the importance of marketing, but the life of a startup founder is a changing landscape of measuring the needs of the product you’re building or raising the funds to build it. With all of the things they have to …
The Basics of Experiential Marketing
Today’s customer is all about the experience. From the very first interactions with your company’s branding to the final sale, companies need to provide a branded customer experience that will leave a lasting impression. An experiential marketing campaign takes the idea of …
What Rebranding Really Means
Plenty of companies go through brand transformations every year, but what exactly does that look like? More often than not, brands fall back on changing or updating the logo with a new color scheme. This is a great step forward by any …
How to Revitalize Your B2B Content Marketing
Content marketing has been hugely transformative for the entire industry, resulting in companies trying to reach their audience through their content marketing pieces. It might be hard for a lot of marketing teams to see the value in content marketing now, especially …
How to Discover Your Target Audience
Whether you are selling a product or a service, it’s intended for a specific group of customers, or a target market. But do you understand anything about that group of people? This where a target audience comes, which defines that group of …
Understanding the Customer’s Journey
It’s really easy to look at customers as a way to bring in revenue, which is a great misunderstanding of who they are and why are engaging with you. Every customer goes through a purchasing journey, and marketers and business owners desperately …
Why LinkedIn is the Most Trusted Social Media Platform for B2B Marketers
With all of the social media platforms available to everyone in 2020, it can be hard for businesses (especially in the B2B sector) to find a way to break through the mold. Because there’s an oversaturation of businesses vying for the attention …
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