How Emotion in Marketing Can Deepen Engagement
As a marketing professional, you often think about creating an emotional connection with your audience. And for good reason. Emotion can direct attention, deepen engagement and drive behavior. But can you articulate how your marketing assets trigger emotional responses? …
How Coronavirus Could Affect Your Company
The effects of the coronavirus panic go far beyond the physical worry and anxiety that people are experiencing. While COVID-19 is certainly a potential health hazard looming on the horizon, it’s currently already affecting the workplace. Companies all over the country are …
The Basics of Live Video
Implementing a live video experience for your brand is an incredible opportunity to bring your audience together. Whether you are filming product demonstrations or a roundtable interview, your audience can use your live broadcast as an opportunity to stay informed on what …
How Google Tag Manager Can Simplify Your Google Analytics Configuration
Google Analytics is a crucial part of any online marketer’s toolbox. …
How Agencies Break Down Barriers to Digital Transformation
Source: Marketing Land“At this point, what isn’t digital?” said Jennifer Fey, the senior vice president of digital media for Firewood when asked how her global digital marketing agency works with clients undergoing digital transformation. “It’s easy to be glib about this, but …
How a Google My Business Scheduler Can Help Your Business in 2020
(Source: Followed App)Most Google My Business Scheduler tools will offer a bunch of other really useful features alongside creating and scheduling of posts. Google My Business has gained some serious popularity among big businesses and social media marketers in the past few years and it looks …
What Does Your Marketing Strategy Need in 2020?
Every company needs a marketing strategy to plan for the future. A strategy works as a sort of road map for all of your marketing activations throughout time. But what exactly goes into these strategies? For a lot of companies 2020, automation …
How to Optimize the Middle of the Funnel
There’s a point in the sales funnel where the prospect is handed off to the next team member. Specifically, this is the point of the funnel where the marketing hands off prospects to sales and sales pass prospects to an account executive. …
How SEO Can Benefit Your Marketing Tactics
Staying relevant in your industry is harder than ever. Every industry is overly saturated with companies fighting for the attention of their audience. Each company has its own way to provide value, and it can be really difficult to convince your customers …
The Power of Facebook Audience Insights
One of the big reasons why marketers love Facebook Audience Insights is its ability to connect with super-specific groups of people. Since Facebook has such a gigantic user-base (around 2.45 billion in 2019), the tool has no trouble finding the right people …
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