16 Lessons I Have Learned This Year
There have been many lessons I have learned this year; some the easy way and some the hard way.The past six months have been exhausting. It has tested me in ways that I never imagined possible and at the same time, made …
The Wolf Is Dangerous
The Wolf of Wall Street was in many people's opinions a celebration of the bad life - drugs, sex, expensive toys, opulent homes and super expensive suits.As we watched on as Leonardo DiCaprio spruiked, "The way I look at it, their money was better …
Ideas that are so BAD, they are good
As seen on LinkedIn:When examining our culture at Marketing Eye, one idea usually sticks out at people; that is, our stance on bad ideas. Taking a unique approach (remembering nothing we do here is status quo), I encourage my team to share their …
New brand design for Chase Performance
Chase Performance has created successful business solutions through an award-winning combination of consulting and services. They work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available. …
How to get non-sales people to bring in leads
It was 8pm at night and as we boarded the plane at La Guardia Airport in New York, Maikayla (#24yrold), our 24 year old President of US Operations, started a conversation about the things we are not doing as a business to …
Loving your job
Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came bursting through the front door of the office this morning with the grandest smile on her face. It was 7.30am in the morning, and although I was at work, I didn't even have …
The way your company wins in the future is very different…
There is one thing we all know for sure about business as we go into the future: The way your business wins in the future is very different than the way it has won in the past Just when we think we have got …
Why People Who Lie On LinkedIn Get Found Out
Over the years, I have been dumb-founded by what former employees have written on their LinkedIn profiles about what they did while working at Marketing Eye.The first one that had me gob-smacked was a French assistant, who wrote that she had developed …
How to run a successful marketing campaign by Lisa Mayoh
Published in Herald Sun and on www.news.com.au on June 12, 2013 and written by LIsa Mayoh.WITH videos going viral every day and more products to be sold than ever before, marketing has never been more important. But how do you create and execute a …
Why inspiring marketing campaigns work
"Be the best you can be" campaign by Children of America is being launched on Wednesday officially in the US market, by childcare company, Children of America, tells children and parents that "if you want to run, run as fast as you …
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