The New Marketing Executive – What that really looks like
When asked today what I think a Marketing Executive would need to have that they may not have needed a few years ago, my answer was simple. "A Marketing Executive must be a social media expert." …
How much power should you give your employees?
Marketing Eye is an international business. With our expansion to Atlanta and then other locations throughout the US, we had to really think about what our organizational structure was going to be like moving forward. After a lot of investigation, and research, …
A glass of champagne, a quick chat, and a look to the future
Every Friday is different. Some days we are so busy, we can't scratch ourselves. Other's we are creating great brands, and needing to free ourselves from the shackles of everyday work life and think outside the square. Our environment is transformative. I say …
Why you should read Marketing Eye magazine
Marketing Eye magazine is now complete and will soon hit stands and be available online. It took almost six months to get it publishing ready and was a long hard process, but after losing a bit more hair, it was well worth …
Why job interviews are a two-way street
It's Saturday and as reluctant as Brandon Reviere and myself are to be working away in the office, we both have decided that this is what we needed to do to find the next 'Marketing Eye'.Brandon is our incredibly talented Art Director …
$128,000 worth of consulting hour sales in her first month – learn how she did it
Atlanta Inside Sales Executive Tayler Bridger is a complete rockstar.Month one of her newly appointed inside sales position in the Marketing Eye Melbourne, Australia office, she has achieved a huge milestone; $128,000 worth of sales. I am thrilled. For years I have been …
How deep should you go in understanding your employees motivations?
This week, we did something we never do. We stopped. If you ever ask a former employee about what it is like to work for Marketing Eye, they always say that there is never a moment to spare. There is always something to …
How to ‘In-sight-pool’ followers on Twitter
Devon Wijesinghe is the energetic CEO of audience cultivation and conversion platform, Insightpool, an invaluable tool for large scale marketing campaigns. The company derives from the need for businesses to cultivate leads through social media engagement, and to maximize the investment of …
Guts, determination and fearless ability to pick ourselves up off the ground
We are at the pointy end of the year, and it's without doubt my most reflective period. It's 10 years since I registered the Marketing Eye business name, and it's been a long, arduous journey, but one that I don't regret. Marketing …
Dream jobs do exist, you just need to know how to find one
I sat at my desk yesterday and I felt relieved. Something had been lifted. In Australia, we have end of financial year that keeps people like myself busy over the months of July and August, and then by the time September comes …
Lastest Posts
