10 Ways to Optimize Your Marketing without Spending Money
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. …
Why DIY Marketing Workshops are All the Rage
Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results. …
Phenomenal Ways Great Companies Market
Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business or achieving not-for-profits goals. …
Why Some Marketers Are Better Than Others
Have you ever wondered why you hire two people with the same skills, identical degrees, and similar project experience, but one appears to be significantly better than the other? …
Making a Great Marketer
Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but …
Top 3 Digital Marketing Trends For Goods-Producing Industries
Digital advancements have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service and goods-producing industries must adjust their marketing techniques to keep up. …
Someone Steals a Client, Employees Recruit Others to Start Up Their Own Firms…
I'm binge watching The Good Wife. I feel almost guilty to say this out loud, but I am and for years I have avoided it because the name of the show and the images they used to sell it didn’t pique my …
What’s Beyond Being a Marketing Manager
You've made it, but what's next. You are a marketing manager with 10 to 15 years experience and all of a sudden you are wondering where do you go from here. …
The Flow of Value Through the Marketing Mix
Michael Powell once said, “Only when you bring value to others, will you bring value to yourself.” Looking at this quote from a business standpoint, your brand value will only increase if your company is able to provide true value to your …
How Marketers Will be Forced to be More Nimble
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more nimble when it comes to the purse strings. …
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