What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting. …
5 Marketing Podcasts We Can’t Get Enough Of
Atlanta prides itself on being a commuter city. Our team is constantly in traffic, even on Sunday’s. So what do we do to pass the time? Marketing Eye Atlanta has put together a list of our top five marketing podcasts we’ve found …
10 Ways to Revitalize Your Marketing Team
Like any company, Marketing Eye Atlanta realizes that we need to reinvent ourselves to keep things interesting. While many of us like routine, it's when this is turned upside down that we really put in our best performance. Just a few tweaks …
Why Brand Consistency is Key to Marketing Strategy
Content is King. This phrase is a marketer’s bread and butter. But what about consistency? It’s important to pull branding through across every user interface. Think about big companies like Apple and Google. When you see an iPhone, you know it’s an …
Four Ways to Promote and Maintain Brand Trust
The trust fall. It’s the ultimate team building exercise. The test of exactly how much you can rely on the people around to no let you unflatteringly crash to your detriment. …
Why do Entrepreneurs Pick Marketing Firms
The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations. …
The Perfect Marketing Team
Reinventing your marketing team should be something all companies do on a yearly basis. Keeping everyone on their toes, but more importantly, encouraging everyone to stay relevant is critical to your company's success. If your marketing team doesn't have their heart in …
Technology Every Marketer Should Be Using
As technology advances, so does the tools marketers have at their disposal. The days of analog marketing are dwindling as faster, more efficient technology comes online. So where does a marketer begin looking? …
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