Quality Over Quantity
Driving massive brand awareness can be a powerful tactic in marketing, but true value is derived in the quality of who you are targeting. Marketing isn’t just a form of spreading awareness and news regarding products and services, but rather a science. …
The Transparent Effect
Have you ever worked with a marketing firm and felt as though you were kept in the dark? This is probably occurring because they do not want you to know what they are doing or how well their efforts are performing. We’re …
Why Outsource?
What are some reasons why you would shy away from looking into an outsourced marketing firm? Is it cost? Is it a bad experience previously? Or is it simply not trusting anyone outside the confines of your business?Marketing is one slippery slope …
Work VS. Play
Finding the right balance between work and play can be one of the most challenging feats to achieve for both businesses and for professionals in the workplace. Many times it seems as though we find ourselves on either side, either too focused …
Walk Before You Run
Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real …
Everyone Thinks They Are A Marketer
Have you ever walked up to an electrician and told him “I think you should cross those two wires?”...the answer is probably no. Why is this? Because in that situation you are not qualified to make that sort of suggestion and he …
It’s not about how much a website costs – it’s how well it works for your company
What pb Human Capital said about Marketing Eye's development of their company website: "We first heard about Marketing Eye some years ago, and were consistently impressed by the quality of Mellissah's blogs, her marketing & design ideas and forever upbeat attitude. When we …
None of us is as smart as all of us
Whether you are a big business or a small business, "none of us is as smart as all of us" (ref: Kenneth Blanchard, The One Minute Manager).Truth be known, I don't think I am very smart at all, but collectively with the …
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