Unlocking your marketing potential
Many entrepreneurs are natural marketers. They come up with great marketing ideas that are often more creative and, on the mark, then those who are paid to do marketing for a living. The biggest challenge they face is execution. Sound familiar? …
How successful B2B marketing consulting firms operate
When hiring a B2B marketing consulting firm, there are many things to consider, especially if you are seeking a successful outcome. The first is simple. Is the B2B marketing consulting firm experienced? Have they been in the marketing consulting game for a long-time …
What does a marketing consulting firm do?
It's a question that many people wonder about but are too afraid to ask in person unless they are at a business networking event where there is more freedom to deep dive into the person's background that you are talking to. …
How To Choose The Right Email Marketing Platform
The market for email service platforms can only be defined as overwhelming. It seems as though a new email platform surfaces every day. Some are geared towards mom and pop stores while others are aimed at a robust enterprise level. So how do you find …
The Millennial Connection…What’s Your Story?
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t …
The Cost of Real Marketing Is Less Than You Think
Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? …
How to Make Your Brand Messaging Stick
Consumers are flooded with over 10,000 advertisements per day. In the time of information overload, how do you make your brand stand out from the crowd? …
How to Make Your Brand Message Stick
Smart businesses know that a big part of their marketing strategy should be digital. Consumers and businesses are constantly online, with almost 8 in 10 people using social media and over a third of us checking it more than five times a …
What Gives Marketing Consultants a Leg Up?
At Marketing Eye, we employ a lot of marketers and over the years you learn to define what type of marketer you look for in a role such as marketing consulting. …
Adaptive Thinking
As Marketers we are always trying to think outside the box, coming up with new ways to showcase our products or reach new audiences. However, this isn’t as easy as it sounds. Throughout each part of the marketing mix evolves a balance …
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