Challenges that small businesses have when it comes to marketing
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the …
3 Things that you need to know
I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 …
Make your business scalable
I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing. …
Know where you want to go
Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised. …
Double Your Business in 6 Weeks
It can happen! All it takes is a good hard look at your brand, your value proposition and how you are communicating it to the market – and of course, a Marketing Eye. …
It’s a dog’s life
It’s not every day that you get to head down to the beach for an hour and enjoy the sounds of the ocean, the sun beaming on your skin and the fresh air that has a salty scent. …
Enthusiasm accounts for a lot!
Today, this stylish young woman walked into my office, boldly introduced herself as Marketing Eye’s new intern and proceeded to tell me how enthusiastic she is about working with my firm. …
Unblock your ears
When I speak to any really good communicator, and ask them what is their secret, they always say that they listen. Listening to what your customers, staff, friends and family need to say to you, whether it is positive or negative is often …
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