What a Strong Logo Needs
When you are building a business from the ground up, there is a lot to consider. It’s easy enough to focus on how your company will turn a profit, but there’s one thing that shouldn’t be allowed to slip through the cracks: …
The Value of a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to …
Why Your Business Needs a Good Logo
When you are building a business from the ground up, there is a lot to take into consideration. It’s easy enough to focus on how your company is going to turn a profit, but there’s one thing that shouldn’t be allowed to …
How Can Great Branding Increase Sales?
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing …
Here Is Why Your Brand Is Amazing
We hear this all the time from clients:“My product and/or service is amazing! It has so many capabilities and endless possibilities- it can do this and it can do that…We need to do this and we need to do that right now!”While …
Making Your Mark
Whether you are a fresh start-up or looking to rebrand your company now that things have finally slowed down, logo design plays a big part in the marketing equation. Although it is one of the tougher parts of marketing to quantify, forgetting …
What You Should Know When Creating A Brand Identity
Our extraordinary client Fabricare Center is Marketing Eye's featured guest blog of the week. The exceptional Dry Cleaner is opening their second location in the Sandy Springs area at the end of March. Check them out if you live in Atlanta, they …
The only thing more powerful than a big idea is…
The only thing more powerful than a big idea is the team that can see it through. Many of us have big, huge, gigantic ideas - but how many of these ideas actually see light of day. Statistics show that not many do. If …
The power of color to build your brand
I am fascinated with color: the history behind it, the emotions it evokes and its simple beauty. Since entering the marketing industry, I now have an appreciation of how color influences brand identity. …
How great designs improve your bottom line
Design is one of the most important facets of any marketing campaign. Although it isn’t something we think too much about when we are looking at an ad, logo or a brochure, the fact is if the design isn’t attractive we just …
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