Creating a Lead Magnet
We’ve all heard the expression “money is in the list,” and it’s true. So, to build the list what is your best tool? I’m a fan of the lead magnet. A lead magnet is defined as an irresistible and ethical bribe offering …
How To Optimize Your Website For Lead Generation
What are you currently doing as far as lead generation? Once you have captured a lead, how are you nurturing them? Do you have a system in place to handle incoming leads? How are you getting your leads? These are all questions …
The Difference is Start to Finish with Marketing Eye
The question is often asked of our people at Marketing Eye: "What do you do that other marketing firms don't?". And the answer is quite simple.While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing …
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward. Marketing Eye looks at the best …
My secret to flirting and business
I’ve got a not-so-secret weapon to reel clients in. It’s called marketing automation.You walk in to your favourite shop and immediately, something beautiful captures your attention. You need it, you want it, it would be just right for you.Summoning all of your …
Prospecting leads to the gold clients
This story is published in Australia's leading newspaper in Sydney. We thought it may be interesting to our marketing blog readers;By Christopher Niesche - smh.com.auEVERY small business should have a prospect list - a database of existing and potential customers where the …
How to increase your website visitors by 1000% percent
3 days and already a 1000% increase in website traffic!!!! A few simple changes to your website can mean a lot to your business. In the past few days, Marketing Eye has made small changes to website content and layout. The reason …


