What If Your Database Is Bad?
It would seem that the effectiveness of marketing campaigns are heavily tied to the quality of your database. So what happens if you find out your database really isn’t good? Well, the first step is accepting the truth that maybe your database …
Increase Sales by 300% With LinkedIn
(2 min read)I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.I mean, what happened to being “held to the flames”? My first …
How to Become a LinkedIn Superstar
LinkedIn has received a pretty bad rap over the past few years. The number of users signing in to their profiles dropped significantly, which is something Microsoft is trying to address after their $26.2 billion acquisition of the giant B2B social platform. …
Walk Before You Run
Do you currently have a solid sales process in effect? If not, it might be time to examine your sales and pipeline process. Far too often we see businesses have great marketing and lead generation success, but end up with no real …
5 Ways In Which To Outperform Your Competitor
We all know that a well oiled sales and marketing machine can take your business to a whole new level, and as long as it is continually done and improved upon, you will no doubt reap the rewards. …
Is Twitter Right For Your Businesses Lead Generation?
I am an avid lover of everything about Twitter. From time to time I become somewhat obsessed and with a combination of Ashleigh Cameron who is now 20 years old and has worked for Marketing Eye for the past 3 years, from …
9 Marketing Mistakes You Need To Stop Making
1. Not listeningAs a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective …
Add A Quiz To Your Site Or Social Media Platform
You may have noticed, people live on their devices, I know I feel like I’m missing an arm without my cell phone. 82% of buyers research you online before they take action, be it buying your product or service or calling you …
There’s Money In A Good Email List
An organically grown email list is key to a strong online presence. However, asking for someone’s email address can be tricky. I had personal experience requesting email addresses in a store and people treating me like I requested exclusive access to their …
How Often Do You Network?
Do you network with industry leaders? If you are a business struggling to get leads and you answered “never” to the above question then you are in for a big surprise. …
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