Beyond Red Oceans: Is Blue Ocean Strategy Right for Your Small Business?
The Blue Ocean Strategy is a business theory and a book by W. Chan Kim and Renée Mauborgne that challenges companies to break out of the "red ocean" of fierce competition and create their own "blue ocean" of uncontested market space. Here's …
Does Your Accounting Firm Have a Growth Mindset?
Businesses across industries are trained to tackle different problems daily. Employees inherit problem solving skills; however, they may approach issues in diverse methods. Similarly, accounting firms face a unique set of challenges that they must overcome head on to achieve their business …
5 E-commerce Trends That Can Help You Grow
Many reasons contribute to the rapid growth in the E-Commerce space, with Covid-19 being the main one. According to Forbes, in 2021, e-commerce sales account for $870 billion in the US, a 14.2% increase over 2020 and a 50.5% increase over 2019, …
The Benefits of Outsourcing Your Marketing Team
The most exciting aspect of starting a business is seeing all of your ideas, dreams and hard work come to life. Now that it’s up and running, you need customers. When you’re starting, you probably don’t have a marketing team (or the …
How to Prepare for the Future of Marketing
What does the future of marketing look like? The marketing industry is constantly changing in the face of several different challenges, and marketers should be prepared to change with it. Staying ahead of trends is never an easy job, but it makes …
Why Your Company Needs a Marketing Strategy
It takes a lot to run a business these days. With the combination of a constantly changing market and the numerous challenges that businesses face every day, it can be really hard to succeed in a competitive market. But have you tried …
How to Grow Your Business Using Thought Leadership
Thought leadership can be an incredible way to build grow your business and build your brand. Thought leaders are seen as industry superstars, a sort of shining example of how to run a company. They are trust-worthy and reliable, and any input …
The Best Sales People Are Introverts
There’s a common stigma in the sales world that top-performing reps need to be Type-A, extroverted personalities. When we think of the ideal salesman or saleswoman, we’re imagining a smooth talking, outgoing, loud, and confident person. While these sales traits are true …
Funding Entrepreneurial Growth – Kabbage is Financing the Future
The pressure of growing your business is insurmountable with the number of areas that each business has to consider. As a company, Marketing Eye has been a company who believes that growth is imperative to keep employees engaged, stay ahead of the curve …
Stepping It Up To The Next Level – Back To Business Basics
There are many challenges businesses face with growth, but at some stage in the cycle it becomes second nature to deal with these issues in a sound way. …
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