How Entrepreneurs Build Marketing Infrastructure That Scales
If you want your business to achieve sustainable growth, your approach to marketing has to go beyond singular campaigns or chaotic bursts of creativity. Building a marketing engine means establishing a structured and repeatable process that generates reliable outcomes. Rather than focusing …
The great resignation is inevitable but there is a way to slow it down
The past 2 years is a lot – whether you are an employee or an employer. It’s made many of us think about what we want in life, work and for our families in a way we may not have done so …
IS THE RAPIDLY CHANGING WORLD OF MARKETING GIVING YOU FOMO?
With more than 8,000 martech companies in America today, it’s become abundantly clear that the competitive advantage every business is looking for is being sought from the technology sector masterstrokes. …
Entrepreneurs Who Get-up and Show-up
As an avid entrepreneur who has been playing this game for more than 20 years, I am always amazed just how resilient my peers are, and myself for that matter. No matter how tired, sick or out-of-sorts I am, I get-up and show-up …
5 Reasons Women Are Being Held Back – And It’s Not What You Think
For 20 years I have been in business and it's been one hell of a ride. There are been heaps of ups and a lot of downs, but if I look at the big picture, I am very happy with my choice. …
Why do Entrepreneurs Pick Marketing Firms
The tide turns from time to time - that's a fact. When a business is doing incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations. …
The untethered soul of your business
Your brand is what someone thinks of your business. It encompasses every aspect of the brand experience, before, during and after an interaction. The soul of your business is so much more. It's living and breathing every single second inside every single person …
Live With Passion: Remembering 1st LT Lee
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there. On …
Why Women Entrepreneurs Spend Far Too Much Time Criticizing Themselves
Have you ever wondered what it is like getting to first base, ready for the second base but never quite making the home run you hoped for? As a female entrepreneur, I have big goals, and my dreams are not only something …
The Mind of An Entrepreneur
Marketing Eye speaks to hundreds of entrepreneurs seeking to grow their businesses every year. Some entrepreneurs are able to achieve growth successfully, and this is because they have a business plan, goals, and a marketing strategy in place. Even though the people we speak …
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