Overcoming a Brand Identity Crisis
A brand identity crisis is a very real thing, and too many businesses suffer from it. Without a modern and fresh brand design, it can be really difficult to draw in customers and have your competition take you seriously. First impressions can …
Making a Great Marketer
Traveling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but …
9 Marketing Mistakes You Need To Stop Making
1. Not listeningAs a marketer you have a pretty good understanding of what actually needs to be done for a client, however sometimes marketers go off on their own ideas and ignore what the client wants. STOP! Remember the number 1 objective …
The Importance Of A CRM System
Do you have a system in place to organize your customers? Whether they are prospects or existing clients you need to have processes in place for keeping track of vital client information. Confused about what is an CRM system? A CRM system …
Can You Explain Your Business To A 6 Year Old?
Albert Einstein once said, “If you can’t explain it to a six year old, you don't understand it yourself.” If you can’t effectively explain your business...a business in which YOU yourself immerse in everyday, in a few simple words then how …
What makes an inside sales rep tick
The inside sales force is growing around the world and it is imperative that all businesses think about hiring their own representative. A top inside sales role model will take the reins and drive your business forward. Marketing Eye looks at the best …
5 Things I learned from clients this week
We are in professional services and as such our job is to ensure that our clients always receive a "professional service" at the standard that they expect.At Marketing Eye, we spend time training our team to be better at managing client expectations …
How to connect with 7000 potential clients – B2B marketing
I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.The question I pose to you is "how did you find this blog?" and "how do you …
When you’re outside the office clique
Landed in Atlanta, and within minutes and I am getting the run-down on what's going on in the office. Clients are happy, new brands are being launched, marketing campaigns executed, clients acquired in January have been on-boarded, moved to a new office …
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