Is business as usual, killing your brand?
I am on a very personal journey right now with my business. 8 years ago, I had a dream and after years of fine tuning the business, I am ready to make it come to life. To reach the next level. …
Favourite drink + Brand
Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said …
Chanel, need I say more?
A Chanel window-front in Paris is as on-brand as their latest collection of designer handbags and jewellery. Sheer beauty. I thought I would share this beautiful picture with you. …
What’s in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was …
Word of Mouth Marketing – Powerful
Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), …
Alan Joyce – standing firm and gaining respect
There is something to be said about doing the right thing. I know that many Australian and overseas patrons of Qantas might not be thinking too positively about Qantas today, especially if they are stranded with no flight home. But if you …
Website design needs to be on-brand
Case Study: BrightLine Solutions Atlanta Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel. The company is based in both Atlanta and New York and …
What does a gift say about you?
If you are anything like me, I get embarrassed when people give me gifts. I much prefer to buy others gifts instead. I am not sure why this is the case and I am sure there is some psychological reason behind the …
Is your brand where it should be?
Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment …
Small business wins again.
If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.A new way of looking at things has …
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